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Chiropractic Email Marketing

There are 2 reasons to use email marketing in your practice.

  • Market to new patients
  • Nurture your relationship with current patients
  • Bring old patients back into your practice when they need your care again

Market to New Patients

Marketing has significantly changed over the last few years. Most businesses are using a marketing funnel to increase new clients/patients into their business. I'm going to get straight to the point. If you have questions, then join us in our facebook group and ask...

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Chiropractic Office Systems

Systems, like marketing, are vital to the success of your practice. Marketing, one of your systems, is what will bring patients in the door, systems are what will want them to stay and complete treatment under your care. Systems are also the reason you'll have time to enjoy yourself outside of the office, the reason employees will like working with you, and the reason anyone will refer to you.

You must know how important systems are when you're starting because that's the best time to develop...

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Resources for Creating your Chiropractic Website

Why Do You Need a Website?

A website is the modern day business card, but way better! (Yes, you still need a business card, and make sure your website address is on it.) It's one of the first steps you'll take to marketing your practice because when patients look you up on their computer or phone, they'll want to know who you are, where you're located, what you and your office look like, etc. This helps them begin to build a know, like, and trust relationship with you. If they've really...

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Goals Resources for the Chiropractor

Setting and reaching goals will be one of the most important aspects to you succeeding in practice. We've put together some tips and resources for you, so you can reach your goals easier and faster. 

Vision

All goals start with a vision. What is the vision you have for yourself, personally and professionally? Where would you like to be in 1 year, 3 years, 5 years, and 10 years? Sit down and lay this out using a sheet of paper or the dedicated pages in your ChiroPlanner. Be as clear and...

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Chiropractic Mentor

Having a mentor is essential in any area of life. I can't think of something I've done or accomplished without the help of someone whose gone before me - a teacher, a coach, my parents, employers, coworkers, my brother, my friends - and the list goes on. The right mentor can provide advice and connections that will help you reach heights that would be impossible, overwhelming, or take forever alone.

In our careers we've had several mentors that helped us succeed in our first...

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Chiropractic Overhead

Overhead is the total of all ongoing costs to operate your practice regardless of how much or how little income you bring in. These expenses directly affect the profitability(net income) of your practice. Overhead will include office rent, EHR, phone, fax, wifi, utilities, website, office supplies, clinic supplies, malpractice insurance, liability insurance, employees, etc. We recommend keeping this low, especially to start. The more money you are paying out to others, the less money...

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Patient Communication

"Wise men speak because they have something to say; Fools because they have to say something." - Plato

Patient communication is one of the most important aspects to growing a chiropractic office. It won't matter how many patients your marketing efforts bring in, if you can't understand why the patient is in your office, convey the importance of the treatment plan you create for them, or communicate the information they need to make an informed choice to continue the plan you...

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Medicare Resources for Chiropractors

Can Chiropractors Opt-Out of Medicare?

Chiropractors cannot opt-out of Medicare. We have 3 options when it comes to Medicare:

  • Participate
  • Non-Participating
  • Not see Medicare patients in practice

Participate in Medicare

When you participate in Medicare, as a Chiropractor, you can see Medicare patients. After treatment you are required to bill their Medicare/insurance plan, then Medicare will pay you the allowed amount minus any copays, co-insurance, deductible. You will collect the...

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Step-by-step Guide for Saving Money While in Chiropractic School

Graduating with Money gave me FREEDOM!

When you graduate with your Chiropractic degree, and you’re ready to go out into the world to be a CHIROPRACTOR, you are going to want to have as much money in the bank as you can and have as little debt as possible. Let that sink in for a minute because maybe this sounds impossible to you. It’s not! You do not have to graduate with more than $250,000 in Chiropractic student loans. I’m going to tell you exactly what...

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5 Ways New Patients Will Find YOU!

Increase New Patients to Your Practice

All of us want to open a practice to a large crowd with lots of new patients. This won't happen just because you put up a 'Now Open' sign. There needs to be a good amount effort put in, over a period of time, of:

  • networking
  • building relationships
  • marketing your soon to open clinic
  • creating awareness

However, you may have not had the time or the money to do this. Or, maybe you weren’t aware of the amount of work needed to open with a ...

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