Resources for Creating your Chiropractic Website

Why Do You Need a Website?

A website is the modern day business card, but way better! (Yes, you still need a business card, and make sure your website address is on it.) It's one of the first steps you'll take to marketing your practice because when patients look you up on their computer or phone, they'll want to know who you are, where you're located, what you and your office look like, etc. This helps them begin to build a know, like, and trust relationship with you. If they've really looked into who you are and decide to come see you, then they've decided you're the best option for them, and that's a good thing!

Here are a few options:

• Have someone build a website
• Build it yourself using Square Space, Wix, or something similar
• Use Kajabi

Have Someone Build a Website

Cost: $700-3000 depending on who you use + hosting

Time: Very little

We think Wordpress is best, the company we work with(Purple Finch) builds cutting edge, professional websites. They can also host and manage the website for a low monthly fee. This will save you time and headache if you aren’t good with tech stuff. Also, we think having a Wordpress site is best for SEO and staying current with marketing strategies. 

• Purple Finch has a template for our practice website that they will setup and you can fill in your info and pictures to save money. This will take time(10-20 hours) and you'll need to be a bit tech savvy to learn Wordpress and fill-in the blanks.
• Purple Finch can give you a quote for producing the website hourly, which we've found to be better than quotes from others for the whole project.
• Purple Finch is a reputable company and will move quick.

The other option is finding someone local, a family member, or friend that wants to help. Make sure you have an established timeline in place when working with someone.

Build it Yourself

Cost: $150-300/year

Time: 20-40 hours to figure it out and create

• We recommend using Square Space or Wix
• Keep it basic
• Look at other websites you like and model them
• Use photos of yourself and your office that look professional
• Do not use stock images from the internet
• Make sure your phone number is above the fold(front and center)
• Make sure there is a professional picture of you in the About section, and one of your family, or you doing a hobby or something healthy - People want to know you’re a real person

Use Kajabi

Cost: $1200/year

Time: 5-20 hours (5 hours to have a nice website ready to go, 20 to figure out email marketing and other bonuses to using Kajabi.

Kajabi is the platform we use for Lifestyle Practice Builders. It utilizes modern marketing technology in an all-in-one platform that you can use to create community, market to your patients, sell additional products, create excitement for your practice and more. We're developing an entire class on how we believe you can use this platform to grow your practice, while staying modern and staying connected to those who care most about their health and your practice.

Start with buying your URL(website domain address)

We recommend using Site Ground.

• Something easy to type and remember
• Avoid slang
• Keep it short
• Use .com
• No hyphens or numbers
• Check Facebook/Instagram pages for similar page/profile name availability that you can use
• Think about using SEO keywords like “www.malibuchiropractor.com”

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