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#137: A Unique Way to Market & Build your Practice with Kate Antoniotti, DC

Haley Day talks with Chiropractor, Kate Anotoniotti. Kate and her husband own Antoniotti Chiropractic in Kalamazoo, Michigan and she is the Founder of MamaCore Method. Today, Kate shares with us how her personal experience lead her to creating her own community which has become a resource for patient education and community building in ways she could have never imagined. With the unique way she builds and markets her practice, she’s got so many tokens of wisdom for new...

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Simple Chiropractic Marketing Strategies to Grow your Practice

The last few months have been challenging to say the least. With stay at home orders and forced business closings, Covid-19 has set many small businesses back. Now that things are opening back up and we're starting to get back to normal routines, there's room for improvement and potential for growth. 

Marketing is a critical aspect to building and growing your practice. If it's something you haven't been focused on or you've taken the foot off the pedal with in the past year,...

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Resources for Creating your Chiropractic Website

Why Do You Need a Website?

A website is the modern day business card, but way better! (Yes, you still need a business card, and make sure your website address is on it.) It's one of the first steps you'll take to marketing your practice because when patients look you up on their computer or phone, they'll want to know who you are, where you're located, what you and your office look like, etc. This helps them begin to build a know, like, and trust relationship with you. If they've really...

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5 Ways New Patients Will Find YOU!

Increase New Patients to Your Practice

All of us want to open a practice to a large crowd with lots of new patients. This won't happen just because you put up a 'Now Open' sign. There needs to be a good amount effort put in, over a period of time, of:

  • networking
  • building relationships
  • marketing your soon to open clinic
  • creating awareness

However, you may have not had the time or the money to do this. Or, maybe you weren’t aware of the amount of work needed to open with a ...

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The Foundation - A Resource for Chiropractors wanting to Open their First Practice

Chiropractic Resources

If you’re a Chiropractic student, a new Chiropractor, or you’re currently an Associate looking to startup or buy your first practice, then stay tuned, because today I’m going to tell you about The Foundation. I created it for you!

For the past 5 years, Rich and I have been mentoring students and new grads as they transition from school to starting their own clinics. Many times we gave them the encouragement and support they needed to make the...

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What is a Lifestyle Practice?

What is a Lifestyle Practice?

When Rich and I started our first Chiropractic practice (wow, almost 10 years ago!) we had a very clear vision of the type of practice we wanted to create. We wanted to build a practice where we would work together, in an inviting and comfortable atmosphere, treating the friends we made in our community, and their friends, families, and neighbors. We wanted to be able to bring our kids to work, as well as, schedule our work around trips and other important...

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