Instagram users have the most even age breakdown of all social media platforms, with more than 200 million people visiting the app per a day. As Chiropractors there are so many ways we can utilize it to market our practice. Listen to the podcast here! You can find us on Instagram at @greatdaydocs and @lifestylepractice.
Your instagram profile should tell visitors who you are, what you offer, and why they should care about you enough to hit the FOLLOW button.
It starts with your username, which should be similar to names used around all social media. Your profile picture should be a picture of you or your logo. I think a picture of you is best because it's more personable and easier to connect with. Optimize your bio name. Think like a search engine and include a place, your name, and/or practice name.
The main meat of your profile is your bio. Every word or emoji matters! Make sure you answer the basics using only 150 characters and try and include your USP(Uniques selling point). Don’t write in paragraph style. Instead, use bullet point, bite sized chunks of information with emojis at the beginning.
Make sure you include a strong CTA(Call to action) in the bio. What do you want people to do once they land on your account? Follow your feed, join your facebook group, download a resource? Ask them to do this in your bio.
Make sure to include your phone number and for sure include your location or address! People will easily pass you up if they have no idea that you're in their area.
You get to include one link in your bio, so make it count! You can use your website or use linktr.ee in order to link to a few places...your website, a particular page on your website or a recent blog or resource. Keep your links minimal though so it's not overwhelming.
Do not use hashtags in your bio unless they are specific to your practice, otherwise clicking on them will take customers away from your profile.
Make sure you're using a business profile, it's set to public, and the contact button links to your phone, email, and directions to your office.
“You never get a second chance to make a first impression.” -Will Rogers
When posting to Instagram- limit generic pictures, limit selfies, limit technical posts, and don’t post just to post. Do some editing to your pictures or use a filter that's consistent the vibe of your practice. If you are having a hard time thinking about content to post, then create a pattern to your posts. Monday for memes, Tuesday for exercises, Wednesday for healthy food choices, etc. This will help you stay consistent and on target with your message.
When posting to Instagram, make sure you geo tag(tag the place/location where you are) - your practice, the restaurant, the park, the store, etc. That way others will see your post under that location.
Remember to add a CTA(call to action) in your comments. Ask followers to visit your website, leave a comment, answer a question, etc. to help get engagement on your posts.
Highest engagement times are typically found around lunch to early afternoon. Take a break on Sunday, not much going on, everyone is enjoying Sunday, Funday….
Use hashtags - up to 30, I would use mostly location dependent hashtags, to help local people find you when they're looking through Instagram.
Instagram stories tell a story about your daily life, your practice, and your community. Some followers only look at stories, so use this feature! Post several throughout the day, they only last 24 hours. This is your opportunity to get creative. Watch others and play around with the app to get comfortable with posting to your Instagram stories.
To create a story, you can video from the app itself, or upload video from your phone.
Use highlights on profile to share stories for longer than 24 hours. You can create categories that share about your practice, your town, testimonials, exercises, etc.
IGTV is a way to show long form videos on Instagram. It hasn’t really taken off yet, which is good because its not oversaturated, meaning your videos are more likely to be seen by those utilizing. The more you post it to your Instagram account and other social media, the more your followers will see it. Tips for using IGTV:
Actively engage with your audience and people in your community by watching their stories and responding genuinely to their posts and stories. Be genuine and only leave comments on posts that catch your eye.
Look at who is following similar accounts or other businesses in your area and interact with/follow their accounts. Maybe they'll follow you back!
Ask your followers to share your posts or stories if they’ve found the information useful.
Share to your other platforms and ask for follows on Instagram.
Put up a sign in your office!
Put your username on your t-shirts, logo shirts, and workout gear.
Can be a time suck.
Can be a turn off to possible patients.
Can look fake, boring, or superficial if you use generic posts, or only post using chiropractic lingo. People who stumble upon your account will find it hard to relate to you.
The one thing I’d never post to our IG account is an adjustment! I have no problem with the adjustment, but a lot of people cringe at the sight and sound of watching one. I have seen other Chiropractors post adjustments, and maybe that works for them, but for us, we'll stay away from it. There's plenty of other content that can add value to a possible follower/patients life and I think that's what will really help you market and grow your chiropractic practice.
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